10 Best Practices For Fashion Email Marketing
10 Best Practices For Fashion Email Marketing Whether you're selling menswear or womenswear, email marketing can be an important tool for fashion marketers. To make the most of your emails, you should establish a strong email campaign strategy and communicate with your leads regularly about special offers, sales, new styles, and popular items that are coming back into stock. Email flows can be automated to increase relevancy and prompt purchase. Here are 10 best practices to implement to make your emails stand out. Create an omnichannel shopping journey Using data analytics to create an omnichannel shopping journey for fashion is crucial for fashion retailers. By using customer data to create a personalized experience, retailers can identify their gender, age, and location. In addition, they can understand their shopping habits and the best way to communicate with them. For example, 74% of shoppers feel frustrated when they are presented with irrelevant content or information. Fo