How a $40 Box of Cereal Turned Airbnb's Fortunes Around
How a $40 Box of Cereal Turned Airbnb's Fortunes Around Airbnb is a popular online marketplace for short-term lodging. It has revolutionized how people travel, offering unique and affordable accommodation options. However, the road to success took a lot of work for the company's CEO, Brian Chesky. In the early days, the company needed help securing investors' funding. Fortunately, Chesky's creativity and unconventional approach helped turn the company's fortunes around. One such instance was when he sold a special edition of Barack Obama-themed cereal boxes for $40 each. In this article, we explore how this move helped Airbnb gain traction in the market and attract investors. The Struggle to Secure Funding In the early days of Airbnb, Chesky, and his co-founders struggled to secure funding from investors. Despite their passion and belief in the business idea, investors were skeptical, and they saw little potential in a company that allowed strangers to rent out th